How to Embed G2 Reviews on Your Website Without Writing a Single Line of Code

Look, we've all been there. You've worked hard to earn those glowing G2 reviews—your customers love you, they've taken the time to write detailed testimonials, and now those golden five-star ratings are just... sitting there on G2's platform. Meanwhile, your website visitors have no idea how amazing your product actually is.

It's frustrating, right?

Here's the thing: displaying social proof on your website isn't just a nice-to-have anymore. It's basically essential. Studies show that 92% of consumers read online reviews before making a purchase decision. But if you're not a developer (or don't have one on speed dial), the thought of embedding those reviews might seem overwhelming.

Good news? You don't need to touch a single line of code. Not one.

Why G2 Reviews Matter More Than You Think

Before we dive into the how, let's talk about the why for a second.

G2 isn't just another review platform—it's the platform for B2B software. When potential customers see G2 badges and reviews on your site, it's like having a trusted friend vouch for you. It's credibility you can't buy (well, you can't fake it, at least).

Think about it: would you rather read a company's self-written "About Us" page, or actual reviews from real users who've been in the trenches with the product? Yeah, exactly.

But here's where it gets tricky. G2 reviews live on G2. Your website lives... well, on your website. Bringing them together used to require developers, custom code, and honestly, more hassle than most small teams have time for.

Not anymore.

The No-Code Revolution Has Entered the Chat

We're living in this incredible era where you don't need to be a tech wizard to build professional, dynamic websites. Platforms like Blume.page are leading this charge—letting anyone create living websites that update themselves automatically, no coding required. It's the same philosophy that's making review embedding accessible to everyone.

So let's get into the actual solutions that'll have your G2 reviews up and running faster than you can say "social proof."

Solution #1: SociableKIT (The Quick & Easy Option)

SociableKIT is probably the most straightforward way to get this done. Seriously, they claim you can have a live G2 reviews widget on your site in about 2 minutes, and honestly? They're not exaggerating by much.

Here's what makes it great:

Completely free option available (no credit card needed to start)
Zero coding required (they really mean it)
Customizable design so it actually matches your brand
Auto-updates when you get new reviews

The process is ridiculously simple:

Head to SociableKIT's website
Create a free account
Select "G2 Reviews" as your widget type
Enter your G2 company profile URL
Customize the look (colors, layout, number of reviews to show)
Copy the embed code
Paste it into your website

That's it. That's literally it.

The widget pulls your reviews directly from G2 and displays them in a clean, professional format. And because it's dynamic, whenever you get a new review, it automatically shows up. No manual updates, no maintenance headaches.

Solution #2: Reviewgrower (For the Control Freaks)

Now, if you want a bit more control over which reviews show up and how they're filtered, Reviewgrower might be your jam.

What sets it apart:

Advanced filtering options (show only 5-star reviews, filter by keywords, etc.)
Custom CSS support for unlimited design flexibility
Review sorting capabilities
Minimum star rating filters

This is perfect if you want to curate the experience a bit more. Maybe you want to highlight reviews that mention specific features, or only showcase your top-rated feedback. Reviewgrower gives you that granular control while still keeping everything no-code friendly.

The setup is similar to SociableKIT—create an account, configure your widget, grab the embed code, and drop it into your site. The difference is in the customization dashboard, which offers way more knobs and dials to play with.

Solution #3: G2's Native Widgets (Straight from the Source)

Here's something a lot of people don't realize: G2 actually offers its own widgets that you can embed directly.

They've got a few different options:

Review Snapshot Widget

This gives you a compact view of your G2 reviews—perfect for sidebars or landing pages where space is tight. It shows your overall rating, number of reviews, and a few highlighted testimonials.

Testimonials Widget

This one lets you hand-pick your favorite reviews and create a branded, shareable widget. Great for when you want to showcase specific customer success stories.

Review Us Button

This is more about collecting reviews than displaying them, but it's worth mentioning. It's a simple button that encourages visitors to leave a review on G2.

The catch? G2's native widgets are available primarily to G2 Marketing Solutions customers. So if you're already paying for G2's premium features, definitely explore these options. If not, the third-party solutions above might be more accessible.

Making It Work on Different Platforms

One question that comes up a lot: "Will this work on my website builder?"

Short answer: probably yes.

Longer answer: most modern website platforms support custom HTML/JavaScript embeds. That includes:

WordPress (just paste the code into a Custom HTML block)
Webflow (use an Embed element)
Squarespace (add a Code Block)
Wix (use the HTML iframe/embed widget)
HubSpot (Custom Module or Rich Text)
Shopify (paste into a page or theme file)

And if you're using a platform like Blume.page that's built around automation and dynamic content, integrating review widgets fits perfectly into that ecosystem. The whole point is creating websites that stay current without constant manual updates—and auto-updating review feeds are exactly that kind of living content.

Pro Tips for Maximum Impact

Okay, so you've got your widget embedded. Awesome. But let's make sure you're getting the most out of it:

1. Placement Matters

Don't just stick reviews at the bottom of your homepage where nobody scrolls. Put them:

Near your pricing section (to overcome purchase hesitation)
On product pages (to reinforce specific features)
In your header or hero section (for immediate credibility)

2. Keep It Fresh

If you're using a solution that auto-updates, great. If not, make sure you're manually refreshing the widget periodically. Stale reviews from 2019 don't inspire confidence.

3. Respond to Reviews

This isn't directly about embedding, but it matters. When people see that you actively respond to reviews (both positive and negative), it shows you care. And guess what? Those responses show up in the widgets too.

4. Don't Overdo It

You don't need to plaster reviews on every single page. Strategic placement is more effective than review overload. Think of it like seasoning—enough to enhance the flavor, not so much that it's all you taste.

5. Mobile Optimization

Make sure your review widget looks good on mobile. Most of these tools handle this automatically, but always double-check. A clunky mobile experience can do more harm than good.

The Trust Factor

Here's something that doesn't get talked about enough: authenticity.

When you embed real G2 reviews (not cherry-picked testimonials you wrote yourself), visitors can tell. They can click through to G2 and verify. They can see the reviewer's profile, their company, their role. That level of transparency builds trust in a way that generic "John D. from California" testimonials never will.

And in today's market, where consumers are increasingly skeptical of marketing claims, that authenticity is worth its weight in gold.

What About the Technical Stuff?

I know what you're thinking: "But what about page load times? SEO? Performance?"

Valid concerns. Here's the deal:

Most modern review widgets are built with performance in mind. They load asynchronously, meaning they won't slow down your main page content. The embed code is typically just a small JavaScript snippet that fetches the reviews after your page has loaded.

As for SEO, it's a bit of a mixed bag. The reviews themselves are usually loaded via JavaScript, which means search engines might not index them as page content. But that's okay—the real SEO value comes from:

Increased time on site (visitors reading reviews)
Lower bounce rates (social proof keeps people engaged)
Higher conversion rates (which indirectly signals quality to search engines)

Plus, having G2 badges and widgets on your site creates a connection to your G2 profile, which is indexed and can drive additional traffic.

The Bottom Line

Embedding G2 reviews on your website without code isn't just possible—it's actually pretty straightforward. Whether you go with SociableKIT for simplicity, Reviewgrower for customization, or G2's native widgets if you're already in their ecosystem, you've got solid options.

The hardest part? Probably just deciding where on your site to put them first.

And look, in a world where building and maintaining websites is getting easier every day (shoutout to platforms like Blume.page that are making this possible for everyone), there's really no excuse not to showcase your hard-earned social proof.

Your G2 reviews are sitting there, ready to work for you. They're testimonials, credibility boosters, and conversion drivers all rolled into one. All you have to do is bring them home to your website.

No coding required. No developers needed. Just a few minutes of your time and a commitment to letting your customers do the talking.

So what are you waiting for? Those five-star reviews aren't going to embed themselves. (Well, actually, with auto-updating widgets, they kind of do. But you know what I mean.)

Go make it happen. Your future customers—and your conversion rates—will thank you.